02 Jan Traits Of A Successful Florist
1. Passionate –
Although being passionate is a common requirement across career fields, it is particularly important in the case of a florist. Being a florist is an unconventional choice of career, and therefore it is essential to ensure you are incredibly passionate about flowers and gardening to succeed in this field. It is not enough if it is just a hobby or a pass time. It has to be an interest that you are willing to carry forward and give your time and energy to nurture.
2. Knowledgeable –
Passion alone will not help you climb the ladder of success. To prove you have what it takes, you also need to be well versed in the concerned line. Only if you have enough knowledge regarding every aspect of flowers, gardening and plants will you be able to move forward in your career as a florist. When we talk about being knowledgeable, it is not surface level knowledge that we are talking about. It is crucial to have in-depth knowledge on the subject matter to be able to make a difference in your career graph as a florist.
Both as a Florist and an entrepreneur, you are required to be flexible in your functioning to get through all the hurdles that your business will face. So ensure you pack in a lot of determination and perseverance and never even think of giving up. There is always a way. Although the most popular and in-trend black centered anemone doesn’t always look perfect, knowledgeable florists will solve the problem using white lisianthus and eryngium. This basically means, if you are really determined to become successful as a florist, it is up to you to make an effort to do the same. Learn to differentiate between situations that require compromise and those that don’t and be flexible enough to give space to compromise if needed as well.
4. Customer Relationship Management –
As a florist, you will be dealing with numerous customers on a daily basis, and as a result for you to close a sale, it is essential to get your product to sell itself. For this, you need to get into the psyche of the customer to understand what he or she expects from you and your shop and customize your sale as per their needs. Additionally also ensure you connect post sale as this is an integral part of CRM that most people tend to ignore. What you can do is send personalized offer and promotion messages via SMS, email, and other social media accounts. You can also go as far as sending personalized greetings on occasions that matter such as birthdays, popular festivals and other common events.